What is a Service Mark?
Under US trademark law, a service mark is a type of trademark and is a form of intellectual property. Under Intellectual Property (IP) law, a service mark (or trademark) is a word, name, phrase, symbol,…
As an executive, you understand that it is critical to align your business’s IP portfolio with your overall business strategy. If your portfolio and business strategy don’t match, you may come to see IP as a liability and an expense…